Book Launch Party: The Little Book of Skincare
Event Design • Event Production
The Flow of Events
Art direction, graphic design, and event production for Charlotte Cho’s NYC launch event for The Little Book of Skincare. After a presentation on the book and tutorial by makeup artist Park Tae Yun, guests were invited to touch and feel the product selection that is mostly available online or overseas, via a “mini shop” offered at a discount for the night.
Surprise & Delight Moments
gradient lip makeovers
photobooth with custom hand-made props using illustrations from the book
interactive wall where guests post their beauty secrets on multicolored raindrops (chok chok! concept from the book) to enter in a contest to win top-selling products from Sokoglam!
Mini Shop
The “mini shop” served as a product play section, featuring key Sokoglam! products mentioned in the book displayed on NYC skyline-inspired modular acrylic risers. Guests were encouraged to touch and feel the product, while subtly walking through the basics of the classic k-beauty regimen: cleanse, exfoliate, tone, treat, and play (color cosmetics).
