Farmacy Beauty
Branding: Visual Identity • Brand Strategy • Product Development
Visual Identity
Balance between brand pillars nature & science
Design a visual identity system that is dually unique yet flexible, modern yet timeless
The brand pillars of farm and science are represented throughout the design elements: modern typography rooted in a grid system paired with detailed hand-drawn illustrations.
Product Launches
20 SKU launch in 300+ Sephora doors with core regimen, coconut gel sheet masks, and lip balms in 6 flavors
Honey franchise launch, including award-winning Honey Potion hydrating mask
Echinacea expansion with top selling SKU Green Clean cleansing balm & Green Screen SPF
Award-Winning Packaging
Inspired by the folding poster concept, the brand launched with a unique unboxing experience that reveals brand and ingredient storytelling
Eco-conscious material choices:
Recyclable glass
Vegetable-derived inks
FSC-certified paperAsh wood caps on select products
Custom glass jars
Winner of the 2016 GDUSA American Package Design Awards
Exhibited at the 2015 Parsons Alumni Exhibition
Additional responsibilities for Farmacy include brand management, marketing strategy and product development.
Brand co-development: Sephora
Illustration: Kei Meguro
Logo concept: Myung Kim
