Category repositioning strategy & art direction for Luxury Brands at Sephora to be more approachable to a younger audience: elevated visuals with a playful editorial tone that doesn’t take itself too seriously.

Digital campaign executions include assets for site, email, app, social media, programmatic advertising, and video.

Designers: Tami Ortman, Holly Cholak
Editorial: Kelsey Le Moal

Beauty—

Director: Carissa Gallo
Makeup: Dianne da Silva
Hair: Anna Lyles
Nails: Holly Falcone
Stylist: Raina Selene

Still Life—

Photographer: Rob Prideaux
Stylist: Nissa Quanstrom