Pipette’s 3rd Birthday
360 Omni-Channel Campaign
Creative direction for omni-channel Birthday campaign (site, email, SMS, paid and organic social media, digital advertising)
Leaning into the nostalgia that comes with surpassing milestones as a parent, with 90s-inspired art direction
Art Direction: Leonie Cicirello
Photographer: Kat Borchart
Set Design: Danielle von Braun
Product Styling: Kat Lozhnikova
Fashion Styling: Alison Lewis