Back-to-School Hair

360 Omni-Channel Kids Campaign

• Creative direction for omni-channel Kids Hair campaign (site, email, SMS, paid and organic social media, digital advertising)

• Big Recess Energy—capture the excitement of recess, authentic moments of kids interacting in a playground

• Hair styles inspired by what kids actually want—big braids, more pins, space buns

• Graphic treatments to feel fun and playful with bold shapes and colors