• Art direction for omni-channel makeup campaign (retail, site, email, social media, digital advertising, app, shade finder quiz)

• Authentic, documentary-style look and feel that emphasizes inclusivity and celebrates unique individuality

• Product direction to feel warm, real, approachable, relatable, imperfect

• Smears inspired by a painter’s studio

Creative Director: Aya Akazawa
Designers: Tami Ortman, Ayushi Shah, Holly Cholak
Editorial: Kelley Hoffman

Retail Still Life—

Photographer: Alice Gao
Stylist: Suzy Kim

Digital Still Life—

Photographer: Samantha Berg
Stylist: Nissa Quanstrom