Pipette, Head of Creative
Overseeing Design, Editorial, Creative Operations
Creative Direction & Marketing Strategy
Establish an authentic, relevant direction for the brand that converts new and existing customers on DTC, across paid media, and on organic social to purchase.
Utilize AB test results from vehicle owners to analyze performance by channel and innovate brand expression.
Foster an environment within creative team of 10+ and marketing team of 20+ that inspires creative experimentation and curiosity.
Operations Efficiency & Executive Leadership
Establish omni-approach to support existing and new categories (sun, kids, baby) and new product launches; zoom out from 2-day purview to monthly, seasonal, and annual marketing calendar planning.
Implement flexible cross-functional process that supports team needs for retail expansion, DTC traffic growth, and social engagement.
Templatize specific campaigns based on performance to optimize messaging, visual execution, and versioning.
Assess and adjust meeting cadence on quarterly basis to avoid spin; streamline briefing process & revisions.
Manage financial budget for creative department (operating expenses, head count).
Earth Month Campaign—
Photographer: Kat Borchart
Stylist: Kat Lozhnikova
Mother’s Day & Bubble Bath Campaigns—
Beauty Photographer: Bailey Rebecca Roberts
Product Photographer: Alice Gao
Evergreen Still Life—
Photographer: Cera Hensley
Stylist: Nissa Quanstrom, Bryson Gill