Black-Owned Brands: Try Something Good

• Creative direction for new campaign pillar to drive traffic to Sephora’s brands with Black ownership

• Omni-channel campaign (retail fixtures, site, email, social media, digital advertising, Sephora app takeover)

• Tying in the high-level concept of highlighting Black-owned brands with an inviting, warm, relatable direction for beauty photography, supported by heroic product art direction in contextual spaces.

Creative Direction: Cara Mia Tontodonato
Designers: Stephanie Yee
Editorial: Dana Brindle

Beauty Photography—

Photographer: Shaniqwa Jarvis
Director: Zexi Qi
Makeup: Grace Phillips
Hair: Rachel Lee
Nails: Holly Falcone
Wardrobe: Rebecca Grice
Set Design: Eric Mestman

Still Life Photography—

Photographer: Heesoo Kim
Stylist: Kaylan George

Sephora Collection X Coach

A dinosaur, shark, and unicorn walk into Sephora…

• Creative direction for Instagram teaser & omni-channel campaign (retail fixtures, site, email, social media, digital advertising, Sephora app takeover)

• Showcase unique Coach characters and pique client interest via teasers

• Concept driven by fantastical nature of Coach characters displaying realistic shadows and subtle, ambient movement in key assets

Designers: Kitty Grier, Stephanie Yee
Editorial: Briana Verdugo

Still Life—

Photographer: Heesoo Kim
Stylist: Bryson Gill

Skincare By Age

• Following evidence that clients shop skincare by age group

• Art direction for omni-channel campaign (retail windows & fixtures, site, email, social media, digital advertising, Sephora app takeover)

Creative Direction: Cara Mia Tontodonato
Designers: Kitty Grier, Stephanie Yee
Editorial: Dana Brindle

Product Motion & Group Smears—

Photographer: Spencer Higgins
Stylist: Suzy Kim

Still Life & Single Smears—

Photographer: Heesoo Kim
Stylist: Bryson Gill