Brand Creative Direction
+ Head of Creative overseeing Design, Editorial, Creative Ops
+ Cross-functional executive leadership
+ Seamless integration of creative process with marketing, sales, operations, new product development
Campaign
concept & execution
+ 360 omni-channel campaigns
(retail, digital, social media, out-of-home)
+ Beauty, Fashion, Kids categories
Brand Creation
& Go-to-Market Strategy
+ Visual identity & creative direction, packaging design
+ Product positioning & distribution strategy
+ Industry analysis
+ Customer personas
photo & video direction
+ Art direction
+ Storyboarding
+ Photoshoot direction from onboarding talent through post-production and delivery of final assets
Experiential marketing
strategy, concept, & design
+ Brand experiences
+ Spacial design
+ Interactive moments
social media direction
& implementation
+ Attention-grabbing visual direction
+ Oddly satisfying art direction
+ Strategic implementation of motion
Team Building & Creative Operations
+ Proven success of creative process implementation
(omni-channel marketing, cross-functional approach)
+ Coaching-focused management style
References available upon request.
About Margaret
Click through to learn more.
